Tech News
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Dannon Names TubeMogul Its Preferred Partner for Video Advertising
The leading maker of yogurt in the U.S. centralizes cross-screen video advertising on TubeMogul's software
EMERYVILLE, Calif. and WHITE PLAINS, N.Y., Oct. 29, 2015 (GLOBE NEWSWIRE) -- Today, The Dannon Company named TubeMogul (NASDAQ:TUBE) its preferred partner for video advertising in the U.S.A.
Dannon's internal media team and agency partners will use TubeMogul's software for media planning, buying, optimization and measurement. The collaboration spans Dannon's portfolio of brands, including the company's namesake Dannon®, Activia®, Danimals®, Oikos®, Light & Fit®.
"As digital video continues to grow in importance in our general media mix, we're always looking for ways to improve how we convey the benefits of our products," said Claudia Sargent, Vice President of Media & Marketing Services, North America at The Dannon Company. "In that context, TubeMogul provides improved transparency over traditional buying techniques in the digital video buying space."
TubeMogul was appointed after a competitive selection process. Key in winning the deal was TubeMogul's position as an independent, buy-side company that offers full transparency into economics and performance. TubeMogul's ability to target specific audiences and provide real-time measurement to inform strategy also played a role in the decision.
"People buy and enjoy yogurt for a variety of reasons, which is why we make such a diverse range of products to a diverse range of individuals," continued Sargent. "The increased transparency, targeting capabilities and feedback-loop we now have helps us to fulfill our mission to bring health through food to as many people as possible and encourage Americans to enjoy yogurt every day."
The first campaigns executed under the partnership went live earlier this month.
"Dannon is a great example of a major brand placing importance on independence and transparency," said Keith Eadie, Chief Marketing Officer at TubeMogul. "We are excited that our software can help them in their mission, which is bigger than brand-building -- it's supporting health and nutrition for all Americans."
About Dannon
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon strives to bring health through food to as many people as possible via its wide offering of delicious and wholesome refrigerated and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
About TubeMogul
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
CONTACT: Media Contact: David Burch david@tubemogul.com 510-653-0501 Investor Relations Contact: Alex Wellins The Blueshirt Group investor@tubemogul.com
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Podcasts Headed to Google Play Music
This seems like a good way to expand Podcast listernship. Given that hardly nobody pays attention to iTunes (or can find anything they want) having the option to listen via Google Play seems like a good idea.
In addition to a library of 35 million songs, Google Play Music will also soon offer podcasts.
Google is working with more than a dozen popular podcasters like Feral Audio, HBO, HowStuffWorks, Public Radio International, StarTalk Radio, and This Week in Tech to bring their shows to the service. The list of podcasters headed to Google's streaming service also includes 5by5, Dan Carlin, Dave Ramsey, Earwolf, Gimlet Media, Head Gum, the Loud Speakers Network, Nerdist / Legendary, Radiotopia / PRX, the Sideshow Network, Slate / Panoply, and Tim Ferriss.
Once it launches, the new feature will make it easy to discover podcasts you might find interesting, Google Play Music Product Manager Elias Roman wrote in a blog post.Lets hope it works out for them and with any luck people will finally discover what makes the Hardware Asylum Podcast awesome.
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ORTEC Partners With Carnegie Mellon University's Tepper School Offering Advanced Analytics Certificate for Operations Optimization
ATLANTA, Oct. 28, 2015 (GLOBE NEWSWIRE) -- In a competitive market and supply environment with more dependence on data, the Executive Education program at Carnegie Mellon University's internationally ranked Tepper School of Business, in partnership with leading analytics and optimization company ORTEC, is offering managers a program addressing immediate business needs, leveraging cutting-edge education with direct application to daily business.
Utilizing the expertise of the faculty and researchers from the Tepper School recognized worldwide in analytics, this unprecedented program will bring new techniques to the intersection of data and business decision-making. This course highlights a new direction in the school's Executive Education: a hybrid on-site/online, flexible approach that focuses on the application and practical implementation specific not just within industries, but to a certain company's business. In the end, students earn a Carnegie Mellon Advanced Analytics Certificate for Operations Optimization.
To launch this new course, the Tepper School is partnering its distinction in analytics and acclaimed faculty with ORTEC Consulting, a 30-year specialist in business analytics that will facilitate the application and optimization in practice. Participants in the course will work with a coach throughout the program on a project modeled from their company – an area to improve with direction from faculty and coach – then applied in their business every day. The six-part course is designed to produce a results-oriented program benefitting operations managers from a wide array of industry sectors.
"We put great value into education and are excited to join this unique opportunity to apply advanced analytic theory to individual business challenges as part of an executive education program," said Cindy de Groot, Managing Director at ORTEC Consulting, a division of ORTEC, one of the world leaders in optimization software and analytic solutions.
"The world of supply chain is rapidly changing, and nothing reflects this more than the vast amount of data that is being generated," said Mike Trick, Senior Associate Dean for Faculty and Research, and Harry B. and James H. Higgins Professor of Operations Research. "But companies need new skills to take advantage of all this data. This innovative certificate allows firms to gain the analytical skills to take advantage of new opportunities. The Tepper School faculty are known for their analytical approach to business problems, and this certificate program allows access to that expertise in a hybrid format that uses executive time most efficiently. Combine this with the experience that ORTEC provides, and this is a great example of how business education, from broad-base to customized to issue-specific, can be applied in a return-on-investment manner that benefits companies small and large, local and multinational."
Enrollment is open for the program that begins in April 2016. Core analytics and advanced operations, among other tenets, will be presented in three live online and three live onsite modules. The blend of practical, theory and big data will be taught by CMU faculty experts in such areas as managerial statistics, demand forecasting, customer analytics and forecasting, data mining, change management and implementation approaches.ORTEC, which has offices in the United States, Europe, Australia, Brazil and Singapore, has a history in customized education courses in Europe. Several of ORTEC's senior experts are affiliated with the world's top universities where they teach mathematics and operations research courses and guide graduate student research. The University of Amsterdam and ORTEC established a very successful joint education program with a similar purpose: bringing analytics within the reach of any company.
The Tepper School's Executive Education program is positioned to keep organizations at the forefront, driving sustainable growth via pioneering strategy, techniques and information. In addition to the new Advanced Analytics program, it also has launched initiatives for Women's Academies and other continuing and developmental education approaches.
For more information, please see the website for the Tepper School Executive Education program or visit www.ortec-consulting.com.
About the Tepper School of Business - Founded in 1949, the Tepper School of Business at Carnegie Mellon University (www.tepper.cmu.edu) is a pioneer in the field of management science and analytical-decision making. The school's notable contributions to the intellectual community include nine Nobel laureates. The school is among those institutions with the highest rate of academic citations in the fields of finance, operations research, organizational behavior and production/operations. The academic offerings of the Tepper School include undergraduate studies in business and economics, graduate studies in business administration and financial engineering, and doctoral studies.CONTACT: Lucy Flinn, Director of Marketing & Communications Cell/text: 404-402-0992 Email: lucy.flinn@ortec.com
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ORTEC Partners With Carnegie Mellon University's Tepper School Offering Advanced Analytics Certificate for Operations Optimization
ATLANTA, Oct. 28, 2015 (GLOBE NEWSWIRE) -- In a competitive market and supply environment with more dependence on data, the Executive Education program at Carnegie Mellon University's internationally ranked Tepper School of Business, in partnership with leading analytics and optimization company ORTEC, is offering managers a program addressing immediate business needs, leveraging cutting-edge education with direct application to daily business.
Utilizing the expertise of the faculty and researchers from the Tepper School recognized worldwide in analytics, this unprecedented program will bring new techniques to the intersection of data and business decision-making. This course highlights a new direction in the school's Executive Education: a hybrid on-site/online, flexible approach that focuses on the application and practical implementation specific not just within industries, but to a certain company's business. In the end, students earn a Carnegie Mellon Advanced Analytics Certificate for Operations Optimization.
To launch this new course, the Tepper School is partnering its distinction in analytics and acclaimed faculty with ORTEC Consulting, a 30-year specialist in business analytics that will facilitate the application and optimization in practice. Participants in the course will work with a coach throughout the program on a project modeled from their company – an area to improve with direction from faculty and coach – then applied in their business every day. The six-part course is designed to produce a results-oriented program benefitting operations managers from a wide array of industry sectors.
"We put great value into education and are excited to join this unique opportunity to apply advanced analytic theory to individual business challenges as part of an executive education program," said Cindy de Groot, Managing Director at ORTEC Consulting, a division of ORTEC, one of the world leaders in optimization software and analytic solutions.
"The world of supply chain is rapidly changing, and nothing reflects this more than the vast amount of data that is being generated," said Mike Trick, Senior Associate Dean for Faculty and Research, and Harry B. and James H. Higgins Professor of Operations Research. "But companies need new skills to take advantage of all this data. This innovative certificate allows firms to gain the analytical skills to take advantage of new opportunities. The Tepper School faculty are known for their analytical approach to business problems, and this certificate program allows access to that expertise in a hybrid format that uses executive time most efficiently. Combine this with the experience that ORTEC provides, and this is a great example of how business education, from broad-base to customized to issue-specific, can be applied in a return-on-investment manner that benefits companies small and large, local and multinational."
Enrollment is open for the program that begins in April 2016. Core analytics and advanced operations, among other tenets, will be presented in three live online and three live onsite modules. The blend of practical, theory and big data will be taught by CMU faculty experts in such areas as managerial statistics, demand forecasting, customer analytics and forecasting, data mining, change management and implementation approaches.ORTEC, which has offices in the United States, Europe, Australia, Brazil and Singapore, has a history in customized education courses in Europe. Several of ORTEC's senior experts are affiliated with the world's top universities where they teach mathematics and operations research courses and guide graduate student research. The University of Amsterdam and ORTEC established a very successful joint education program with a similar purpose: bringing analytics within the reach of any company.
The Tepper School's Executive Education program is positioned to keep organizations at the forefront, driving sustainable growth via pioneering strategy, techniques and information. In addition to the new Advanced Analytics program, it also has launched initiatives for Women's Academies and other continuing and developmental education approaches.
For more information, please see the website for the Tepper School Executive Education program or visit www.ortec-consulting.com.
About the Tepper School of Business - Founded in 1949, the Tepper School of Business at Carnegie Mellon University (www.tepper.cmu.edu) is a pioneer in the field of management science and analytical-decision making. The school's notable contributions to the intellectual community include nine Nobel laureates. The school is among those institutions with the highest rate of academic citations in the fields of finance, operations research, organizational behavior and production/operations. The academic offerings of the Tepper School include undergraduate studies in business and economics, graduate studies in business administration and financial engineering, and doctoral studies.CONTACT: Lucy Flinn, Director of Marketing & Communications Cell/text: 404-402-0992 Email: lucy.flinn@ortec.com
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A Focus on Electronics for America Recycles Day
BOULDER, Colo., Oct. 28, 2015 (GLOBE NEWSWIRE) -- America Recycles Day, a Keep America Beautiful initiative celebrated every November 15 (and in the weeks leading up to the day) is the only nationally recognized day dedicated to promoting and celebrating recycling in the U.S. This year, special emphasis is being placed on recycling electronic "gadgets." This is welcome news to Sustainable Electronics Recycling International (SERI), a non-profit organization dedicated to safe and sustainable recycling and reuse of electronics, and also the governing body for the R2 Standard for Responsible Recycling of electronics.
"Safely managing the increasing volume of used and obsolete electronics is a growing challenge as new devices are introduced into the marketplace with greater frequency," says John Lingelbach, executive director of SERI.
Why is this a problem? Because more than 50 million tons of e-scrap is generated each year, and many of the materials contained in electronic devices can cause significant harm to human health and the environment if not properly managed. Lingelbach also noted the data security concerns and environmental liability that companies face when they fail to do proper due diligence when selecting an electronics broker or recycler. Lingelbach added, "Working with R2 certified brokers or recyclers who undergo rigorous annual audits to ensure conformance to the best industry practices reduces the risk of liability for companies using their services." The number of R2 certified recyclers continues to grow to meet this demand, with 550 R2 facilities now operating in 22 countries.While Lingelbach believes strongly that more improvements within the electronics recycling industry are needed, he is encouraged by the progress being made in the recycling arena by members of SERI's R2 Leader Program, a coalition of corporations, governmental and non-profit organizations working together to provide sustainable solutions for electronics recycling and reuse. He hopes that by calling attention to the successful efforts of R2 Leaders, other companies and communities will be encouraged to follow suit and make a difference in their own spheres of influence.
Here are just a few of the ways R2 Leaders are improving the electronics recycling landscape.
Keep America Beautiful is an effective leader in changing recycling attitudes and habits with initiatives such as America Recycles Day. "People commonly think of paper, plastic, and aluminum as recyclable items, but electronic devices are generally not top of mind," says Brenda Pulley, senior vice president, recycling, Keep America Beautiful and a SERI board member. "The EPA estimates that 70 percent of used electronic devices are stockpiled in homes and small businesses or end up in landfills. It's important to know that every one of these electronic gadgets can be responsibly recycled – and made into new products – which reduces the need to mine for new resources."
XEROX Corporation held its first America Recycles Day event in 2006 for employees, contractors and consultants. More than 57,000 pounds of electronics were collected in just eight hours. Since then, XEROX has expanded the event to include collection of bicycles, clothing and household items. Employees are enthusiastic about the opportunity to get rid of unwanted items, and both the community and environment benefit.
DIRECTV offers its customers the ability to recycle DIRECTV equipment and other small electronic devices for free and invites customers to visit the company's recycle website to print off free shipping labels for eligible electronic devices. More than 16 million pounds of electronics were recovered in 2013, and more than 24 million pounds in 2014 as a result of DIRECTV's e-cycling program. DIRECTV is also working with SERI to help recycling facilities in Latin America get certified to the R2 Standard.
Arizona Department of Environmental Quality (ADEQ) created an E-Waste Recycling Event Toolkit to simplify the process for communities holding collection events. Included are resources such as a qualified recycler directory, marketing materials, educational resources and best practices for collection events. Since 2009, ADEQ has held over 100 electronics (e-waste) collection events in approximately 50 cities throughout Arizona.
Goodwill® has more than 2,000 participating Goodwill locations that accept unwanted electronics. Dell Reconnect, a partnership with Dell and Goodwill, is a free drop-off recycling program for consumers that accepts any brand of computer equipment in any condition. More than 425 million pounds of electronics have been collected for recycling since 2004. Donating one working computer to Goodwill provides nearly 7 hours of job training for a Goodwill employee. The revenues from this program enable Goodwill to expand its services to people who are unemployed or underemployed in local communities.
SourceAmerica® established CyclePoint®, a network of 46 non-profit electronics recyclers that promotes environmental stewardship in local communities, and employs more than 220 people with disabilities. To date, CyclePoint has safely and securely recycled more than five million pounds of electronics, ensuring data security for both businesses and consumers. CyclePoint from SourceAmerica, is a 2015 national sponsor and the official electronics recycler of America Recycles Day. Together with its partners, CyclePoint will be hosting 50 electronics recycling events across the country in honor of America Recycles Day.
How YOU can make a difference -Businesses can partner with an R2 certified recycler to host collection events or provide permanent drop-off locations for their employees and customers. Neighboring municipalities can join forces to make transporting recycled items more economical. Schools and other organizations can host collection events in conjunction with other scheduled activities. Individuals can partner with an R2 certified recycler to organize collection events or permanent collection sites on behalf of their school, club or organization.
Organizers of America Recycle Day events are encouraged to register their event at www.AmericaRecyclesDay.org to gain access to valuable resources to help plan, promote and host an event.
To learn more about responsible electronics recycling, please visit www.SustainableElectronics.org.
About SERISustainable Electronics Recycling International (SERI) is a non-profit organization dedicated to advancing the cause of responsible electronics reuse and recycling worldwide through its administration of the R2 Standard for Responsible Recycling, the most globally respected certification standard for electronics recycling and reuse, and through global education and outreach initiatives. The R2 Leader program, an initiative of SERI, includes industry leaders, policy makers and other groups who are actively working with SERI to expand safe and sustainable electronics recycling and reuse worldwide.
CONTACT: Patty Osterberg SERI, Director of Education & Outreach Patty@SustainableElectronics.org Mobile: 651-398-5230 Office: 651-438-3608
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A Focus on Electronics for America Recycles Day
BOULDER, Colo., Oct. 28, 2015 (GLOBE NEWSWIRE) -- America Recycles Day, a Keep America Beautiful initiative celebrated every November 15 (and in the weeks leading up to the day) is the only nationally recognized day dedicated to promoting and celebrating recycling in the U.S. This year, special emphasis is being placed on recycling electronic "gadgets." This is welcome news to Sustainable Electronics Recycling International (SERI), a non-profit organization dedicated to safe and sustainable recycling and reuse of electronics, and also the governing body for the R2 Standard for Responsible Recycling of electronics.
"Safely managing the increasing volume of used and obsolete electronics is a growing challenge as new devices are introduced into the marketplace with greater frequency," says John Lingelbach, executive director of SERI.
Why is this a problem? Because more than 50 million tons of e-scrap is generated each year, and many of the materials contained in electronic devices can cause significant harm to human health and the environment if not properly managed. Lingelbach also noted the data security concerns and environmental liability that companies face when they fail to do proper due diligence when selecting an electronics broker or recycler. Lingelbach added, "Working with R2 certified brokers or recyclers who undergo rigorous annual audits to ensure conformance to the best industry practices reduces the risk of liability for companies using their services." The number of R2 certified recyclers continues to grow to meet this demand, with 550 R2 facilities now operating in 22 countries.While Lingelbach believes strongly that more improvements within the electronics recycling industry are needed, he is encouraged by the progress being made in the recycling arena by members of SERI's R2 Leader Program, a coalition of corporations, governmental and non-profit organizations working together to provide sustainable solutions for electronics recycling and reuse. He hopes that by calling attention to the successful efforts of R2 Leaders, other companies and communities will be encouraged to follow suit and make a difference in their own spheres of influence.
Here are just a few of the ways R2 Leaders are improving the electronics recycling landscape.
Keep America Beautiful is an effective leader in changing recycling attitudes and habits with initiatives such as America Recycles Day. "People commonly think of paper, plastic, and aluminum as recyclable items, but electronic devices are generally not top of mind," says Brenda Pulley, senior vice president, recycling, Keep America Beautiful and a SERI board member. "The EPA estimates that 70 percent of used electronic devices are stockpiled in homes and small businesses or end up in landfills. It's important to know that every one of these electronic gadgets can be responsibly recycled – and made into new products – which reduces the need to mine for new resources."
XEROX Corporation held its first America Recycles Day event in 2006 for employees, contractors and consultants. More than 57,000 pounds of electronics were collected in just eight hours. Since then, XEROX has expanded the event to include collection of bicycles, clothing and household items. Employees are enthusiastic about the opportunity to get rid of unwanted items, and both the community and environment benefit.
DIRECTV offers its customers the ability to recycle DIRECTV equipment and other small electronic devices for free and invites customers to visit the company's recycle website to print off free shipping labels for eligible electronic devices. More than 16 million pounds of electronics were recovered in 2013, and more than 24 million pounds in 2014 as a result of DIRECTV's e-cycling program. DIRECTV is also working with SERI to help recycling facilities in Latin America get certified to the R2 Standard.
Arizona Department of Environmental Quality (ADEQ) created an E-Waste Recycling Event Toolkit to simplify the process for communities holding collection events. Included are resources such as a qualified recycler directory, marketing materials, educational resources and best practices for collection events. Since 2009, ADEQ has held over 100 electronics (e-waste) collection events in approximately 50 cities throughout Arizona.
Goodwill® has more than 2,000 participating Goodwill locations that accept unwanted electronics. Dell Reconnect, a partnership with Dell and Goodwill, is a free drop-off recycling program for consumers that accepts any brand of computer equipment in any condition. More than 425 million pounds of electronics have been collected for recycling since 2004. Donating one working computer to Goodwill provides nearly 7 hours of job training for a Goodwill employee. The revenues from this program enable Goodwill to expand its services to people who are unemployed or underemployed in local communities.
SourceAmerica® established CyclePoint®, a network of 46 non-profit electronics recyclers that promotes environmental stewardship in local communities, and employs more than 220 people with disabilities. To date, CyclePoint has safely and securely recycled more than five million pounds of electronics, ensuring data security for both businesses and consumers. CyclePoint from SourceAmerica, is a 2015 national sponsor and the official electronics recycler of America Recycles Day. Together with its partners, CyclePoint will be hosting 50 electronics recycling events across the country in honor of America Recycles Day.
How YOU can make a difference -Businesses can partner with an R2 certified recycler to host collection events or provide permanent drop-off locations for their employees and customers. Neighboring municipalities can join forces to make transporting recycled items more economical. Schools and other organizations can host collection events in conjunction with other scheduled activities. Individuals can partner with an R2 certified recycler to organize collection events or permanent collection sites on behalf of their school, club or organization.
Organizers of America Recycle Day events are encouraged to register their event at www.AmericaRecyclesDay.org to gain access to valuable resources to help plan, promote and host an event.
To learn more about responsible electronics recycling, please visit www.SustainableElectronics.org.
About SERISustainable Electronics Recycling International (SERI) is a non-profit organization dedicated to advancing the cause of responsible electronics reuse and recycling worldwide through its administration of the R2 Standard for Responsible Recycling, the most globally respected certification standard for electronics recycling and reuse, and through global education and outreach initiatives. The R2 Leader program, an initiative of SERI, includes industry leaders, policy makers and other groups who are actively working with SERI to expand safe and sustainable electronics recycling and reuse worldwide.
CONTACT: Patty Osterberg SERI, Director of Education & Outreach Patty@SustainableElectronics.org Mobile: 651-398-5230 Office: 651-438-3608
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QuickMobile Redefines The Event App User Experience with New Mobile Interface
VANCOUVER, BC, Oct. 28, 2015 (GLOBE NEWSWIRE) -- QuickMobile, the global leader in enterprise mobile meeting and event apps, today released a new user interface for its mobile app and analytics platform. The new UI recognizes the maturity of the app market and addresses one of the biggest barriers to enterprise mobile app adoption by redefining the user experience. The interface includes a completely redesigned look and feel, enhanced features to improve navigation and interaction with app content, and a new mobile framework for greater cross-platform consistency and development efficiencies.
"We have had tremendous success with our current UI and mobile event app platform with many of our customers experiencing over 100 percent adoption rates of their event apps," said Craig Brennan, CEO of QuickMobile. "Mainstream consumer apps continuously raise the bar on user experience, and expectations quickly carry over to meeting and event apps. We've once again redefined the user experience from the ground up and made our UI even more captivating and user-friendly."
User Experience Drives Adoption
According to enterprise mobility provider Kony, 50 percent of enterprise mobile apps fail because of poor user experience, while SAP found that 78 percent of enterprise apps are abandoned after the first use. The most successful apps are created with the end user in mind, and this applies equally to business use cases. If corporate apps are not intuitive and fail to deliver the intended benefits, then adoption suffers, often with fatal consequences.
"Despite the proliferation of mobile around the world, companies must realize that putting the user first will have significant impact on mobile app adoption," said Brennan. "Unfortunately, the user experience for enterprise apps, for the most part, has been disappointing, and therefore a major obstacle for the B2B market. Today's users are accustomed to elegant and well-designed consumer apps that deliver great experiences. Their expectations don't change when they switch to a corporate app, so our new UI helps our clients keep pace with what people are used to using every day. Our commitment to the user experience is part of what makes us a leader in mobility for events and a key reason for our success in the enterprise space."
Feature-rich, Visually Appealing User Experience
In addition to a new layout and design, QuickMobile has included a number of updates that will simplify and enhance navigation while making data gathering and sharing easier. Among the updates are:
- Style changes and feature updates that make content easier to read, navigate, search and favorite;
- Extended search capabilities. Results will come from every component within the app, including attendee profiles, documents, exhibitors, schedule, sponsors, etc.;
- New survey interface to make surveys easier to read and complete;
- Updated gamification interface with enhanced leaderboard that includes attendee photos; and
- More consistent layout and design between iOS and Android operating systems.
Brennan added, "In the event space, apps help attendees quickly find and share information while driving a positive reflection on the brand. Our new UI sets new standards through a more appealing, feature-rich user experience that maintains the flexibility and brandability our customers have come to expect."About QuickMobile
QuickMobile deepens the value of meetings and events with mobile apps that engage and delight audiences. QuickMobile's enterprise mobile app and analytics platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada. For more information, visit www.quickmobile.com. Follow QuickMobile on Twitter @quickmobile.
Photos accompanying this release are available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=37229
http://www.globenewswire.com/newsroom/prs/?pkgid=37230CONTACT: Kevin Wilson 513-898-1008 kevin@crossborderpr.com Susie Reeves 650-520-1005 susie@crossborderpr.com
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QuickMobile Redefines The Event App User Experience with New Mobile Interface
VANCOUVER, BC, Oct. 28, 2015 (GLOBE NEWSWIRE) -- QuickMobile, the global leader in enterprise mobile meeting and event apps, today released a new user interface for its mobile app and analytics platform. The new UI recognizes the maturity of the app market and addresses one of the biggest barriers to enterprise mobile app adoption by redefining the user experience. The interface includes a completely redesigned look and feel, enhanced features to improve navigation and interaction with app content, and a new mobile framework for greater cross-platform consistency and development efficiencies.
"We have had tremendous success with our current UI and mobile event app platform with many of our customers experiencing over 100 percent adoption rates of their event apps," said Craig Brennan, CEO of QuickMobile. "Mainstream consumer apps continuously raise the bar on user experience, and expectations quickly carry over to meeting and event apps. We've once again redefined the user experience from the ground up and made our UI even more captivating and user-friendly."
User Experience Drives Adoption
According to enterprise mobility provider Kony, 50 percent of enterprise mobile apps fail because of poor user experience, while SAP found that 78 percent of enterprise apps are abandoned after the first use. The most successful apps are created with the end user in mind, and this applies equally to business use cases. If corporate apps are not intuitive and fail to deliver the intended benefits, then adoption suffers, often with fatal consequences.
"Despite the proliferation of mobile around the world, companies must realize that putting the user first will have significant impact on mobile app adoption," said Brennan. "Unfortunately, the user experience for enterprise apps, for the most part, has been disappointing, and therefore a major obstacle for the B2B market. Today's users are accustomed to elegant and well-designed consumer apps that deliver great experiences. Their expectations don't change when they switch to a corporate app, so our new UI helps our clients keep pace with what people are used to using every day. Our commitment to the user experience is part of what makes us a leader in mobility for events and a key reason for our success in the enterprise space."
Feature-rich, Visually Appealing User Experience
In addition to a new layout and design, QuickMobile has included a number of updates that will simplify and enhance navigation while making data gathering and sharing easier. Among the updates are:
- Style changes and feature updates that make content easier to read, navigate, search and favorite;
- Extended search capabilities. Results will come from every component within the app, including attendee profiles, documents, exhibitors, schedule, sponsors, etc.;
- New survey interface to make surveys easier to read and complete;
- Updated gamification interface with enhanced leaderboard that includes attendee photos; and
- More consistent layout and design between iOS and Android operating systems.
Brennan added, "In the event space, apps help attendees quickly find and share information while driving a positive reflection on the brand. Our new UI sets new standards through a more appealing, feature-rich user experience that maintains the flexibility and brandability our customers have come to expect."About QuickMobile
QuickMobile deepens the value of meetings and events with mobile apps that engage and delight audiences. QuickMobile's enterprise mobile app and analytics platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada. For more information, visit www.quickmobile.com. Follow QuickMobile on Twitter @quickmobile.
Photos accompanying this release are available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=37229
http://www.globenewswire.com/newsroom/prs/?pkgid=37230CONTACT: Kevin Wilson 513-898-1008 kevin@crossborderpr.com Susie Reeves 650-520-1005 susie@crossborderpr.com
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BMC TrueSight Capacity Optimization Certified for Hadoop Big Data Environments
HOUSTON, Oct. 28, 2015 (GLOBE NEWSWIRE) -- BMC, the global leader in software solutions for IT, today announced that its TrueSight Capacity Optimization solution is certified for integration on both Cloudera Enterprise and Hortonworks Hadoop environments. The integration enables digital enterprises to accurately plan for and maximize their investment in the Hadoop IT infrastructure resources they need to quickly deploy Big Data applications and ensure ongoing service delivery.
Digital enterprises are increasingly using Big Data to secure business insights that deliver a competitive advantage. According to a recent IDC forecast, the Big Data technology and services market will grow at a 26.4 percent compound annual growth rate to $41.5 billion through 2018, or about six times the growth rate of the overall information technology market.
BMC's TrueSight Capacity Optimization solution is available for Hadoop capacity management, enabling enterprises to automate the planning and management of the growth and use of their Hadoop compute, storage and network resources. With this knowledge, organizations can accurately plan capital expenditures and optimize their infrastructure investment for their Hadoop projects, as well as ensure that Hadoop clusters have the resources needed to support current and future application workloads and reduce the risk of application failure due to capacity shortfalls.
"Success in the digital economy demands that enterprises quickly and intelligently respond to customer, market and other business developments. To enable this agility and insight, many companies turn to Hadoop and Big Data applications," said Bill Berutti, president of the cloud, data center and performance businesses at BMC. "BMC's TrueSight Capacity Optimization gives organizations the ability to plan, control and optimize their ongoing IT investment in their Hadoop environments. Ultimately, the TrueSight Capacity Optimization solution enables them to accelerate their transformation into digital enterprises that move at the speed of business."
"BMC's TrueSight Capacity Optimization integration with Cloudera Manager provides organizations with added visibility and analysis of their Cloudera cluster resources. This added insight allows organizations to better understand existing big data environments and plan for future business workloads," said Tim Stevens, vice president of Business and Corporate Development at Cloudera.
"Hortonworks is dedicated to expanding and empowering the Apache Hadoop ecosystem, accelerating innovation and adoption of Open Enterprise Hadoop," said Matt Morgan, vice president of product and alliance marketing at Hortonworks. "We are pleased to welcome BMC's TrueSight Capacity Optimization solution to the Apache Hadoop community and look forward to working with them to help strengthen Hadoop's role as the foundation of the next-generation data architecture. The relationship will help accelerate successful implementations of TrueSight Capacity Optimization and the Hortonworks Data Platform to deliver data driven business transformations."
About BMC
BMC is a global leader in software solutions that help IT transform traditional businesses into digital enterprises for the ultimate competitive advantage. Our Digital Enterprise Management set of IT solutions is designed to make digital business fast, seamless, and optimized. From mainframe to mobile to cloud and beyond, we pair high-speed digital innovation with robust IT industrialization—allowing our customers to provide intuitive user experiences with optimized performance, cost, compliance, and productivity. BMC solutions serve more than 15,000 customers worldwide including 82 percent of the Fortune 500.
BMC – Bring IT to Life
BMC, BMC Software, the BMC logo, and the BMC Software logo are the exclusive properties of BMC Software Inc., are registered or pending registration with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other BMC trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries. All other trademarks or registered trademarks are the property of their respective owners. ©Copyright 2015 BMC Software, Inc.
CONTACT: Tami Casey BMC D: 408.571.7131 M: 650.293.7219 Tami_Casey@bmc.com Jenn Zimmer Eastwick Communications D: 415.820.4175 bmc@eastwick.com
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BMC TrueSight Capacity Optimization Certified for Hadoop Big Data Environments
HOUSTON, Oct. 28, 2015 (GLOBE NEWSWIRE) -- BMC, the global leader in software solutions for IT, today announced that its TrueSight Capacity Optimization solution is certified for integration on both Cloudera Enterprise and Hortonworks Hadoop environments. The integration enables digital enterprises to accurately plan for and maximize their investment in the Hadoop IT infrastructure resources they need to quickly deploy Big Data applications and ensure ongoing service delivery.
Digital enterprises are increasingly using Big Data to secure business insights that deliver a competitive advantage. According to a recent IDC forecast, the Big Data technology and services market will grow at a 26.4 percent compound annual growth rate to $41.5 billion through 2018, or about six times the growth rate of the overall information technology market.
BMC's TrueSight Capacity Optimization solution is available for Hadoop capacity management, enabling enterprises to automate the planning and management of the growth and use of their Hadoop compute, storage and network resources. With this knowledge, organizations can accurately plan capital expenditures and optimize their infrastructure investment for their Hadoop projects, as well as ensure that Hadoop clusters have the resources needed to support current and future application workloads and reduce the risk of application failure due to capacity shortfalls.
"Success in the digital economy demands that enterprises quickly and intelligently respond to customer, market and other business developments. To enable this agility and insight, many companies turn to Hadoop and Big Data applications," said Bill Berutti, president of the cloud, data center and performance businesses at BMC. "BMC's TrueSight Capacity Optimization gives organizations the ability to plan, control and optimize their ongoing IT investment in their Hadoop environments. Ultimately, the TrueSight Capacity Optimization solution enables them to accelerate their transformation into digital enterprises that move at the speed of business."
"BMC's TrueSight Capacity Optimization integration with Cloudera Manager provides organizations with added visibility and analysis of their Cloudera cluster resources. This added insight allows organizations to better understand existing big data environments and plan for future business workloads," said Tim Stevens, vice president of Business and Corporate Development at Cloudera.
"Hortonworks is dedicated to expanding and empowering the Apache Hadoop ecosystem, accelerating innovation and adoption of Open Enterprise Hadoop," said Matt Morgan, vice president of product and alliance marketing at Hortonworks. "We are pleased to welcome BMC's TrueSight Capacity Optimization solution to the Apache Hadoop community and look forward to working with them to help strengthen Hadoop's role as the foundation of the next-generation data architecture. The relationship will help accelerate successful implementations of TrueSight Capacity Optimization and the Hortonworks Data Platform to deliver data driven business transformations."
About BMC
BMC is a global leader in software solutions that help IT transform traditional businesses into digital enterprises for the ultimate competitive advantage. Our Digital Enterprise Management set of IT solutions is designed to make digital business fast, seamless, and optimized. From mainframe to mobile to cloud and beyond, we pair high-speed digital innovation with robust IT industrialization—allowing our customers to provide intuitive user experiences with optimized performance, cost, compliance, and productivity. BMC solutions serve more than 15,000 customers worldwide including 82 percent of the Fortune 500.
BMC – Bring IT to Life
BMC, BMC Software, the BMC logo, and the BMC Software logo are the exclusive properties of BMC Software Inc., are registered or pending registration with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other BMC trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries. All other trademarks or registered trademarks are the property of their respective owners. ©Copyright 2015 BMC Software, Inc.
CONTACT: Tami Casey BMC D: 408.571.7131 M: 650.293.7219 Tami_Casey@bmc.com Jenn Zimmer Eastwick Communications D: 415.820.4175 bmc@eastwick.com
