The Martian Becomes Fastest-Selling Digital HD Title

I will admit I was excited to see this movie and so far everyone I have talked to had many good things to say about it.  According to the article the Digital HD version of the movie has already sold over a million copies however, this quote.

"This is the clearest indicator yet that consumers are embracing digital and it’s now a natural part of the purchase consideration for movie ownership," said Mary Daily, president and CMO of worldwide marketing at Fox Home Entertainment.

Saying that this is the clearest indicator that consumers are embracing digital downloads is a little subjective.  For instance by all accounts, The Martian was/is an excellent movie with great reviews and pulled in $230 Million on opening weekend in the US.  However, saying that One Million Digital HD downloads of the movie is a clear indicator of anything is just looking at numbers and trying to say something positive.  

I look at this and see a large group of people who wanted a great movie for Christmas and couldn't wait for the Bluray to be released in January. 

It comes out January 12th 2016 btw

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