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Microsoft Drops $100 from Surface Pro Price

Who saw this one coming?

Following the drastic price cuts on Surface RT tablets the Redmond giant has slashed $100 from the Surface Pro price in hopes of selling a few.

Microsoft is discounting its Surface Pro tablet this weekend, following heavy reductions to its Surface RT costs recently. The 10 percent price cut to Surface Pro reduces the cost of the 64GB and 128GB models by $100 each in the US. Not all regions appear to have Surface Pro price cuts just yet, but the US, Canada, Hong Kong, and Taiwan are all showing price cuts on both models.

I am not surprised it came to this, assuming Surface Pro is a failure.  Microsoft is accustomed to meeting expectations but in terms of selling computer hardware they have a lot to learn.  The first lesson: "just because you build it doesn't mean people will buy it".  Most content creators don't like Windows 8 and hardware reviewers still compare Slate style tablets to the iPad and those things aren't good for selling powerful tablet devices. 

Of course some have speculated that Surface Pro 2 might be coming out which would explain the price drop.  Still, i'm not holding my breath, Haswell is a great processor and should help with battery life issue but when it comes down to actually using the tablet you're going to be faced with "meh" performance and a butthurt wallet.

Related Web URL: http://www.theverge.com/2013/8/4/4587228/microsoft...

 

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