News

Twitch confirms sale to Amazon

Well looks like I was wrong along with the rest of the speculative world.  Google may have been in line to buy Twitch.tv but instead it was Amazon who actually put in the order and spent the money.

$970 Million to be precise.

The Twitch CEO, Emmett Shear, had this to say.

Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch

I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.

Be sure to check out the full press release on this Twitch page.

The question remains, "What is Amazon going to do with a service dedicated to gaming?"  Well, a couple things come to mind.

  • Amazon Prime
  • Amazon Advertising

The rest remains to be seen along with what changes they plan to make in the future.